melanie2024 melanie2024
  • 04-03-2021
  • Business
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Explain what test marketing is and its purpose?​

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questions0204
questions0204 questions0204
  • 04-03-2021

Test marketing is a marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release. Consumers exposed to the product or campaign may or may not be aware that they are part of a test group.

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